The Amazing Spider-Man 2 marketing train is running full steam today as we have a bunch of new promotional images from the film, as well as more from the viral campaign. This time we have the mention of Thomas Fireheart and Fireheart Industries, who just so happens to be the secret identity of the character, Puma. Check it out below!

[box_light]Smash the tail of a lizard, it grows back new. Smash a school with the tail of a lizard, it stays smashed. Until now, that is.

An endowment to the New York City public schools system from Fireheart Industires will help pay for the repairs to the damage suffered by Midtown Science High as a result of Dr. Curt Connors’ rampage three months ago.

Casino owner and businessman, Thomas Fireheart, presented the donation to the city school’s chancellor in an afternoon ceremony at the school. The gift of two million dollars will cover the entire estimated cost for repairs.

Attending the event, senior student and co-captain of the school’s football and basketball varsity teams, Eugene “Flash” Thompson said, “This place was a freaking mess after the Lizard smashed it up. But it would’ve been a lot worse if it wasn’t for Spider-Man.”[/box_light]

Here are the images!

The Amazing Spider-Man 2 stars: Andrew Garfield, Emma Stone, Dane DeHaan, Jamie Foxx, Colm Feore, Paul Giamatti, Felicity Jones, Chris Cooper, and Sally Field. The Marc Webb directed sequel swings into theaters on May 2, 2014.

~Chaz