Finally we get some hard facts via THR about the DC Universe pricing as it drops this Fall. The streaming service will be $74.99 a year or $7.99/month. That’s directly in line with that I think it should be given that we just watched a laughable trailer for Titans. The service will be able to basically be accessed on any device ever and will feature original shows, comic books, exclusive merchandise, and more.
Craig Hunegs, president of Warner Bros. Digital Networks is also a fan of the price point and talks more about the service below.
“We always wanted this to be the place where all of DC lives,” Craig Hunegs, president of Warner Bros. Digital Networks and president of business and strategy Warner Bros. Television Group, told Heat Vision. “This is intended to be a hub for the DC experience. We’ll always have theatrical releases, but I think increasingly, you’ll see the television series produced for DC exclusively living on DCU; I think the comic books, not to exclude all the partners we have, will become a large part of the experience.”
Hunegs described himself as a “lapsed comic book reader” who had found his interest rekindled by the new usability of DCU.
“I’ve got the beta at home now, [and] I find that when I turn to it at night now, I read comic books. I read them with my girlfriend, I read them with my kids. That’s what we do. It’s a completely different kind of comic book experience,” he said. “My kids are discovering comic books for the first time, but for me, it’s deeply nostalgic. It’s fantastic. Even now, when I’m getting back into comic books, I’m not reading them on my tablet — occasionally I do, if I’m waiting somewhere — but mostly what I do is that I read them on my television screen on home. It’s very social.”
The ambition for the service, he explained, was that DC Universe would become an everyday part of the user’s media diet — with an emphasis on the “everyday” aspect.
“I believe that we’re creating something that will be a daily experience for people,” he said. “This is a win if this is so engaging that people come to it every day. We’re going to have new series at least once a week, a new episode at least once a week, and we’re going to have new short form, scripted, non-scripted, behind the scenes content every day of the week. The comic book catalog will be updated regularly, the encyclopedia will be updated. There’s going to be tons of new content every day.”
As more news comes on the DC Universe, we’ll be sure to keep you posted here at DFAT.