We all know that I have a certain hobby of collecting action figures. Of course this is all thanks to the glorious Star Wars action figures that started in 1978. I was not an owner of many of the original figures, I had a few here and there but my collection mainly consists of the line that was reinstated in the late 90’s, of which I have plenty. To this day the line continues and there has to be near a 1000 different figures that have been individually produced!! Action figures were around way before George Lucas started his uber-marketing scheme and made us all addicted to collecting his merchadising giant, but none other than Star Wars had the influence that has made the industry what it is today! Originally produced by Kenner and now by Hasbro, the Star Wars action figure line has been around for years. Just this month the Nation Toy Hall of Fame inducted these mega sellers into their fold!!
“We are honored that the National Toy Hall of Fame at The Strong has recognized Hasbro’s STAR WARS action figures for having a profound impact on the toy industry,” said John Frascotti, chief marketing officer, Hasbro, Inc.“STAR WARS action figures are as legendary as the battle between the light and dark sides of the Force they represent, and have given endless hours of enjoyment to generations of kids of all ages.”
“STAR WARS action figures have allowed Hasbro and Lucasfilm to continue the stories and the battles well beyond the movie screen,” said Derek Stothard, senior director, global toys and hardlines, Lucas Licensing. “Their induction into the National Toy Hall of Fame at The Strong is both an honor and a true testament to the enduring heritage of the STAR WARS brand. Congratulations to Hasbro on this honor and for continuing to deliver remarkable STAR WARS toys to kids and fans.”
So congrats Star Wars toys!! Here’s to many more years, cuz we know with the recent purchase of Star Wars by Disney there will be no end in sight for merchandising!
May the Force be with you!