In the beginning of Star Wars, George Lucas had a very raw idea of where the saga would go. He hadn’t quite named it Episode IV, and when they were going to market it, they had a different name than STAR WARS altogether. Below is a video clip of how the design of the name and the logo went through many incarnations and it’s pretty cool to look at.
If you’d like to read more about the Star Wars logo, check out Tenth Letter of the Alphabet for a VERY informative article.
~Chaz
