I love the marketing campaign for The Hunger Games: Catching Fire. Lionsgate Marketing Chief Tim Palen took a series of pictures for the film, which we are featuring below. They are part of the online fashion magazine, Capitol Couture. Variety magazine did a piece on Palen and spoke with Hunger Games author, Suzanne Collins about the shoot.
[box_light]“I’m thrilled with the work Tim Palen and his marketing team have done on the film,” Collins told the site. “It’s appropriately disturbing and thought-provoking how the campaign promotes ‘Catching Fire’ while simultaneously promoting the Capitol’s punitive forms of entertainment. The stunning image of Katniss in her wedding dress that we use to sell tickets is just the kind of thing the Capitol would use to rev up its audience for the Quarter Quell (the name of the games in ‘Catching Fire’). That dualistic approach is very much in keeping with the books.”[/box_light]
The Hunger Games: Catching Fire opens November 22nd. The film stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Sam Claflin, Jena Malone, Elizabeth Banks, Woody Harrelson, Philip Seymour Hoffman, Stanley Tucci, Jeffrey Wright, and Amanda Plummer.